"polled more than 600 communications professionals, revealed that nearly 30% of pros spend the most time measuring online media, but only in the context of traditional media outlets' online versions (nytimes.com, cnn.com,etc.)."
It is amazing how far we have come in this world. We went from radio and newspapers to the internet and blogs. From my own experiences this analysis is true. I spend more time online looking at the NY Times over my local paper.
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