Working is great, but unless we have work I will be out of a job. Since I have been at The Walton Group Inc., I have found there is not much work unless I go and find it. My boss works really hard trying to get former clients to revamp their public relations and advertising but we can not rely on former clients. I never thought I would have to make cold calls again but I feel that it is a big part of my job.
It seems as though there is no way around it. The economy has made it so people are cutting back and not utilizing some of the most important aspects of PR. I have had the hardest time trying to figure out new ways to entice people that they need PR.
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