2300 Rio Tinto

How do we know if an article is a PR driven story or a Print Journalists story?
There is an article in The Salt Lake Tribune, Sept. 30, 2008, talking about the new Salt Lake Real soccer team's stadium that illustrates the difference. This article is clearly PR driven. The Sub heading gives it away by saying it "brings credibility." The article is so positive and is really pushing for the cause. There is nothing bad about spending 2 million dollars a year to keep the name on the building.

Financial Independence

NEWS RELEASE:
CAUSE PROMOTION

Sept. 23, 2008

Cache Valley Area Investors Association
President/Founder Preston Parker
Cache Chamber of Commerce
160 N. Main Street
Logan, UT 84321
cachevaia@gmail.com

FOR IMMEDIATE RELEASE

CACHE VALLEY AREA INVESTORS ASSOCIATION IS BRINGING FINANCIAL STABILITY TO THE COMMUNITY

LOGAN, Utah-Cache Valley Area Investor Association (CVAIA) is helping Cache Valley realize its potential to be financially independent through teaching the community the importance of a passive income.

President/ Founder said, “There are enough jobs in America that you can find a job you love. When your passive income (invested) surpasses active income (earned) you don’t worry about going to work to earn money.”

If you quit going to work everyday how long would you last? CVAIA helps answer questions like these.

CVAIA is offering free membership to all who wish to learn how to invest money in the right places; such as investing in self, real estate, and even the stock market.

"There are enough jobs in America that you can find a job you love. When your passive income surpasses active income you do not worry about going to work to earn the money," said Parker.

The non-profit organization, CVAIA, was founded by Preston Parker in July 2007 to help people find true financial independence.


FOR MORE INFORMATION CONTACT:

Raelle Greer
576 E. 1000 N.
Logan, UT. 84321
raellegreer@gmail.com

-END-

Cause Promotion

NEWS RELEASE
CAUSE PROMOTION

Sept. 23, 2008

Cache Valley Area Investors Association (CVAIA)
President/Founder Preston Parker
Cache Chamber of Commerce
160 N. Main Street
Logan, UT 84321
cachevaia@gmail.com

IMMEDIATE RELEASE

CVAIA IS BRINGING FINANCIAL STABILITY TO THE COMMUNITY

CVAIA is helping Cache Valley realize its potential to be financially independent through teaching the community the importance of a passive income.

CVAIA is offering free membership to all who wish to learn how to invest money in the right places.

"There are enough jobs in America that you can find a job you love. When your passive income surpasses active income you do not worry about going to work to earn the money," said Parker.

-END-

FOR MORE INFORMATION CONTACT:

Raelle Greer
576 E. 1000 N.
Logan, UT. 84321
raellegreer@gmail.com

Burger Planet 2

NEWS RELEASE

Sept. 17, 2008
FOR IMMEDIATE RELEASE

James E. Muellenbach III, CEO
Burger Planet
123 Healthy Way
Gary, IN 46401
877-765-4321
james@burgerplanet.com
burgerplanet.com

JAYNE PETERSEN SPEAKS FOR BURGER PLANET

Famous fitness guru, Jayne Petersen, is joining the Burger Planet team May 12 to help endorse a new healthier Burger Planet menu.

Jayne Petersen will work with Burger Planet chefs to make sure new offerings are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. And she is developing a new adult Burger Planet Smiley Meal that will include an ankle weight, fruit packages, and a white meat Chicken entree.

Burger Planet is not changing everything. It is still offering its old items, they are just adding new healthy items for more diverse menu.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Jayne Petersen.

Burger Planet's Corny(Burger Planet mascot) will be pairing with fitness guru Jayne Petersen in advertisements and health-conscious appearances at restaurants and shopping malls around the country.

Scheduled events:

May 12 - Kick-off ceremony at the Burger Planet franchise located in Times Square in New York, New York.

May 14 - Petersen appears in a new television commercial showcasing the low-carb entrees added to the Burger Planet menu. She will be featured with Corny the Clown in an advertisement that shows them jogging into a Burger Planet franchise and ordering one of the low-carb entrees.

Month of June - Promotional appearances with Corny the Clown at 12 Burger Planets around the country that will focus on providing nutritional packets and advice to consumers.

Month of July - Promotional appearances with Corny the Clown at 7 shopping malls around the country that will focus on providing nutritional packets and advice to consumers. The first mall appearance will be at the Mall of America in Minnesota.

This change in Burger Planets's menu is due to the demand from consumers. CEO James E. Muellenbach III said,” The Company has succeeded because it puts customers first. We listen to our customers.”

-END-

For more information contact:

Raelle Greer
Assistant Public Relations Account Executive
Burger Planet
Office: 435-555-5656
Fax: 435-555-6565
E-mail- raellegreer@gmail.com

Burger Planet

NEWS RELEASE

Sept. 17, 2008
FOR IMMEDIATE RELEASE

James E. Muellenbach III, CEO
Burger Planet
123 Healthy Way
Gary, IN 46401
877-765-4321
james@burgerplanet.com
burgerplanet.com

JAYNE PETERSEN SPEAKS FOR BURGER PLANET

Famous fitness guru, Jayne Petersen, is joining the Burger Planet team May 12 to help endorse the new healthier Burger Planet.

Jayne Petersen will work with Burger Planet chefs to make sure that new offerings are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. And she is developing a new adult Burger Planet Smiley Meal that will include an ankle weight, fruit packages, and a white meat Chicken entree.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Jayne Petersen.

Burger Planet's Corny(Burger Planet mascot) will be pairing with fitness guru Jayne Petersen in advertisements and health-conscious appearances at restaurants and shopping malls around the country.

Scheduled events:

May 12 - Kick-off ceremony at the Burger Planet franchise located in Times Square in New York, New York.

May 14 - Petersen appears in a new television commercial showcasing the low-carb entrees added to the Burger Planet menu. She will be featured with Corny the Clown in an advertisement that shows them jogging into a Burger Planet franchise and ordering one of the low-carb entrees.

Month of June - Promotional appearances with Corny the Clown at 12 Burger Planets around the country that will focus on providing nutritional packets and advice to consumers.

Month of July - Promotional appearances with Corny the Clown at 7 shopping malls around the country that will focus on providing nutritional packets and advice to consumers. The first mall appearance will be at the Mall of America in Minnesota.

This change in Burger Planets's menu is due to the demand from consumers. CEO James E. Muellenbach III said,” The Company has succeeded because it put customers first. We listen to our customers.”

-END-

For more information contact:

Raelle Greer
Assistant Public Relations Account Executive
Burger Planet
Office: 435-555-5656
Fax: 435-555-6565
E-mail- raellegreer@gmail.com

ABC Real Estate LLC

NEWS RELEASE
September 5, 2008

ABC Real Estate LLC
123 Creative Way
Logan, UT 84341
President Preston Parker
801-555-4567

For Immediately Release

ABC Real Estate, LLC Opens in Logan
Investors Wanted

Logan, UT- ABC Real Estate LLC. is the new up and coming in real estate. ABC Real Estate makes buying a home easy with the equity-holding beneficiary-directed land trust program. This program helps first time home buyers, with limited assets, build credit.

“It’s a way of investing with an ownership mentality,” said President of ABC Real Estate, LLC, Preston Parker.

ABC Real Estate, LLC is a state-wide company looking for new investors to help the real estate market turn around.

-END-

For more information contact:

Raelle Cunningham
123 Creative Way
Logan, UT 84321
801-555-4567

ABC Real Estate, LLC

News Release
September 5, 2008

ABC Real Estate, LLC
123 Creative Way
Logan, UT 84341
President Preston Parker
801-555-4567

For Immediately Release

ABC Real Estate, LLC Opens in Logan
Investors Wanted

Logan, UT- ABC Real Estate, LLC is the new up and coming in real estate. ABC Real Estate makes buying a home easy with the equity-holding beneficiary-directed land trust program. This program helps first time home buyers, with limited assets, build credit.

“It’s a way of investing with an ownership mentality,” said President of ABC Real Estate, LLC, Preston Parker.

ABC Real Estate, LLC is a state-wide company looking for new investors to help the real estate market turn around.

-END-

For more information contact:

Raelle Cunningham
123 Creative Way
Logan, UT 84321
801-555-4567

Public Relations

Dear Melanie-

I want to thank you for your inquiry regarding public relations. The field of public relations is diverse--it is much more than just advertising or marketing. All corporations, organizations and small businesses can benefit from public relations whether it be promoting a client or resolving a conflict. According to “Public Relations: The Profession and the Practice, Second Edition,” public relations can include “research, counseling/advising, government affairs, media relations, public affairs, marketing communication”, and much more.

The Public Relations Society of America summarizes what public relations encompass as follows:

· “Anticipating, analyzing and interpreting public opinion, attitudes, and issues that might impact, for good or ill, the operations and plans of the organization.

· Counseling management at all levels in the organization with regard to policy decisions, courses of action, and

· communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.

· Researching, conducting, and evaluating, on a continuing basis, programs of action and communication to achieve

· the informed public understanding necessary to the success of an organization’s aims. These may include marketing,

· financial, fund raising, employee, community or government relations, and other programs.

· Planning and implementing the organization’s efforts to influence or change public policy.

· Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.

· Examples of the knowledge that may be required in the professional practice of public relations include communication arts, psychology, social psychology, sociology, political science, economics, and the principles of management and ethics. Technical knowledge and skills are required for opinion research, public-issues analysis, media relations, direct mail, institutional advertising, publications, film/video productions, special events, speeches, and presentations.”

A good public relations representative must have outstanding people skills and be able to communicate well with the media and others. It is important for a PR representative to have good relationships with all media and know how to control a situation, whether good or bad. There are instances when miscommunication or misconception will occur and the representative will have to find a solution or know how to handle the situation.

PR is not only about the corporation, but also about the publics that affect the company. The company must to know the needs of the public or publics it deals with. Much of PR deals with research and knowing the clients you represent, and the public's opinion of them.

I hope this helps with your inquiry about the field of public relations. Remember, this is not all that PR includes. As I said before, PR is a diverse field with many different aspects, but this should bring you closer to understanding the wider scope of the profession.

Sincerely,

Raelle Cunningham