Burger Planet 2

NEWS RELEASE

Sept. 17, 2008
FOR IMMEDIATE RELEASE

James E. Muellenbach III, CEO
Burger Planet
123 Healthy Way
Gary, IN 46401
877-765-4321
james@burgerplanet.com
burgerplanet.com

JAYNE PETERSEN SPEAKS FOR BURGER PLANET

Famous fitness guru, Jayne Petersen, is joining the Burger Planet team May 12 to help endorse a new healthier Burger Planet menu.

Jayne Petersen will work with Burger Planet chefs to make sure new offerings are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. And she is developing a new adult Burger Planet Smiley Meal that will include an ankle weight, fruit packages, and a white meat Chicken entree.

Burger Planet is not changing everything. It is still offering its old items, they are just adding new healthy items for more diverse menu.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Jayne Petersen.

Burger Planet's Corny(Burger Planet mascot) will be pairing with fitness guru Jayne Petersen in advertisements and health-conscious appearances at restaurants and shopping malls around the country.

Scheduled events:

May 12 - Kick-off ceremony at the Burger Planet franchise located in Times Square in New York, New York.

May 14 - Petersen appears in a new television commercial showcasing the low-carb entrees added to the Burger Planet menu. She will be featured with Corny the Clown in an advertisement that shows them jogging into a Burger Planet franchise and ordering one of the low-carb entrees.

Month of June - Promotional appearances with Corny the Clown at 12 Burger Planets around the country that will focus on providing nutritional packets and advice to consumers.

Month of July - Promotional appearances with Corny the Clown at 7 shopping malls around the country that will focus on providing nutritional packets and advice to consumers. The first mall appearance will be at the Mall of America in Minnesota.

This change in Burger Planets's menu is due to the demand from consumers. CEO James E. Muellenbach III said,” The Company has succeeded because it puts customers first. We listen to our customers.”

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For more information contact:

Raelle Greer
Assistant Public Relations Account Executive
Burger Planet
Office: 435-555-5656
Fax: 435-555-6565
E-mail- raellegreer@gmail.com