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Tuesday, September 30, 2008

2300 Rio Tinto

How do we know if an article is a PR driven story or a Print Journalists story?
There is an article in The Salt Lake Tribune, Sept. 30, 2008, talking about the new Salt Lake Real soccer team's stadium that illustrates the difference. This article is clearly PR driven. The Sub heading gives it away by saying it "brings credibility." The article is so positive and is really pushing for the cause. There is nothing bad about spending 2 million dollars a year to keep the name on the building.

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