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Tuesday, December 2, 2008

Whittier Community center Proposal Letter

Justin Hamilton
Café Sabor
600 W. Center St.
Logan, UT 84321
435-752-8088

Dear Justin,

The Whittier Community Center has been a part of Logan, Utah for many years now working very closely with women and children. We would like your help with our latest project called the Adventure Playground. We are building a 100 percent disability-accessible playground. It will be constructed on April 20-25, 2009 and we would like your company to help us build the playground by donating your goods and services.

The people in Logan love Café Sabor. It is one of the most popular restaurants in town. We would like you to sponsor our fundraising and building efforts by donating your food and catering services. We have many volunteers that we need to provide lunch for and we would enjoy it if your restaurant would help us accomplish our goal. We have already contacted other organizations in Logan to donate building supplies, volunteers, and beverages, at the same time we need to be able to feed everyone. This is where we will need your help; we would need approximately 75 burritos per day starting April 20 through April 22, 2009. Firehouse restaurant has generously agreed to provide lunch for our volunteers from April 23 through April 25, 2009.

We believe that this relationship will greatly benefit the Whittier Community Centers efforts and at the same time benefit your company. We will feature your restaurant in our monthly newsletter. We will also put up a sign at the project site that would let everyone know that Café Sabor donated the burritos they are enjoying for lunch. This could be a great marketing tool for your restaurant. It would also benefit us because we believe the promise of Café Sabor for lunch will entice more volunteers to come out and help us with our project. We believe this will turn into a long term relationship in which we both benefit from each other’s contributions.


We would like you to sponsor our fundraising and building efforts by donating your food and catering services. We have many volunteers that we need to provide lunch for and we would enjoy it if your restaurant will help us do that. Because Café Sabor is so well-known and loved throughout Cache Valley, we feel this is the perfect opportunity for your company to help give back by sponsoring such a great cause. We have seen how much of a difference your past contributions have made in the community, and we know your contributions will make a big difference with our project.

As we have previously stated Café Sabor is a great contributor and supporter to the community. By catering for the Adventure Playground project, you will be able to add to your list of charitable events you have sponsored. We are asking for Café Sabor to supply lunch to our volunteers as they work to complete a disability-accessible playground. According to the catering page on your website, your company is able to cater “for that special event at a unique location, let the Cafe Sabor's professional catering team attend to your every need.” Catering of the Adventure Playground will help Café Sabor receive free advertising through news articles and radio announcements about the project. We will also mention your contributions in our monthly newsletter and on the Whittier Community Center’s website.

With the help of your donation, we know our project will be more successful and more appealing to potential volunteers. Your donation will aid us in completing our project on time by attracting members of the community to volunteer. Donating your food and catering services will better your business because we will provide free advertising at the site on the day of the event, on the radio announcements, and flyers around the community. Wherever we advertise the building of the Adventure Playground, we will advertise your business’s contribution. Your donation will also be tax deductable.

The Whittier Community Center is a non-profit organization. Housed in the historic Whittier School (built 1908), the Whittier Center supports local civic, arts, educational, and non-profit organizations by providing space and program support. There are currently over 30 organizations maintaining space or holding regular meetings and classes at the Whittier Center. The Whittier Community Center was established in 1992 with the mission to: (1.) Enhance our community and neighborhood through the venue of a community and neighborhood center, and to (2.) Restore and maintain the historically significant Whittier school building. In celebration of the centennial of the Whittier School, a 100 percent disabled-accessible playground will be built entirely by volunteers at the Whittier Community Center. The design of the playground comes from the imaginative ideas and suggestions of local school children. Leathers and Associates is the project director. They have worked with close to 2,000 communities over the past 35 years.

We need your help to construct the Adventure Playground. We would like you to provide lunch for our volunteers for April 20-22. Your menu advertises a Traditional Burrito at $7.00. The monetary value of providing our volunteers with 75 burritos each day, for three days, totals $1575. We also need seven employees for five hours per day to prepare, set up, serve, and clean up.

We would love you to contribute to our project. We believe that this could be the start of a long-term, beneficial relationship between the Whittier Community Center and Café Sabor. Please contact President Marsha Ralins at 435-753-9008 for more information.




Sincerely,


Marsha Ralins, president
Whittier Community Center
290 North 400 East
Logan, UT 84321

Thursday, November 20, 2008

2300 Brent Guy

Recently at Utah State University the head football coach was terminated. The reason being, the football team had not progressed enough since Coach Guy started working here. So what is next? Does USU have any idea of they will bring in to fill the spot? It is hard to believe that anyone would want to come here. USU is one of the lowest paying football coaching positions in the country. They should not expect much to change in the football program unless they are hoping for a miracle. Not that the team itself is bad but they need good direction. Maybe USU will find someone with a big heart willing to do the work just because they love the game.

It is so hard to believe that USU let Guy go with one game of the season to go. According to the Salt Lake Tribune, they asked him and his staff to stay until the end of the season. That would be a hard situation to deal with, knowing you are fired but yet still have to coach for one or two more weeks. This is what the Athletic director had to say about it, "I thought it was important for the student-athletes that Brent finish out the season," Barnes said. "But the process will now begin. We will begin a national search for a new coach."

Thursday, November 13, 2008

Murder in the Canyon 2300

It was shocking to find out about the suspected murder in Logan Canyon. What could have gone wrong? I am so interested in this story but there is not much about it in the news. I am guessing the police are investigating what went on. They must not know much about what happened.

This is the article from the Herald Journal


By Matthew K. Jensen
Published:
Monday, November 10, 2008 12:57 AM CST
Cache County Sheriff’s officials are investigating a homicide after a local fisherman spotted a body in Logan Canyon just feet from the Logan River.

Search and Rescue teams combed the river and its banks along U.S. Highway 89 east of mile marker 467 looking for evidence that would shed light on how a woman in her mid-30s ended up at the bottom of a steep embankment with a bullet wound to the back of her head.

Sheriff’s officials said Logan resident James Bilskie was looking for a place to fish Saturday when he spotted a body between the road and the river sometime before 3 p.m.

Bilskie told authorities he first suspected the body was a dummy — a leftover prank from Halloween. Walking closer, the man saw the body was real and left the area to notify law enforcement. Reports indicate Bilskie drove to Logan to report the finding, as cellular reception is not available near the crime scene.

Sheriff Lt. Matt Bilodeau, who manned a mobile incident command center at the scene Saturday and Sunday, said the woman had black hair and well-manicured nails but could provide few additional details since the body had begun to deteriorate.

“The body’s been here a while — perhaps a week,” he said. “So there has already been some decomposition.”

Bilodeau said the woman was dressed in regular street clothes and did not appear to have taken part in any outdoor activities.

No vehicle was found near the body and there are no campsites or hiking trails in the vicinity. “There’s nothing around here,” Bilodeau said.

On Sunday morning, Bilodeau said investigators had little reason to suspect suicide. About a dozen Search and Rescue members worked Saturday evening and throughout Sunday to look for evidence near the highway.

The body was transported Saturday evening to a mortuary in Logan and was stored there overnight. Sheriff’s officials then accompanied the body to the Utah State Office of the Medical Examiner in Salt Lake City to be further analyzed.

The identity of the individual is still unknown.

Bilodeau said the victim’s skin is so discolored from exposure that her race couldn’t be determined.

Bilodeau encourages anyone who may have any information about the incident, or who saw or knows of any suspicious activity occurring near the Birch Glenn summer home area, to call 435-994-1400.

Monday, October 20, 2008

2300 PR news week

It is crazy to see how fast online media is growing. I was reading a study done by PR News/BurrellesLuce Media Measurement and Analysis Survey
"polled more than 600 communications professionals, revealed that nearly 30% of pros spend the most time measuring online media, but only in the context of traditional media outlets' online versions (nytimes.com, cnn.com,etc.)."

It is amazing how far we have come in this world. We went from radio and newspapers to the internet and blogs. From my own experiences this analysis is true. I spend more time online looking at the NY Times over my local paper.

2300 Wrigley's

It is so ironic to find changes being made to the Wrigley company as I am working on a project for one of my classes dealing with Wrigley. It is a mock advertisement for the company to learn how it is done. This release is exactly what i picture one to be. This personally is not a story i would want to write on but it is a great example of PR in progress.

Wm. Wrigley Jr. Company Names Dushan Petrovich President

CHICAGO, Oct. 20 /PRNewswire/ -- The Wm. Wrigley Jr. Company today
named Dushan (Duke) Petrovich as President, effective immediately.
Petrovich has been with Wrigley for more than 30 years and will be
responsible for the company's worldwide strategy, operations and business
performance.

In his new role, Petrovich will continue to work closely with company
Chairman Bill Wrigley, Jr., and both will report to Paul S. Michaels,
President and Chief Executive Officer of Mars, Incorporated. The Wrigley
Company was acquired and became a subsidiary of privately held Mars on
October 6.

A native of the Wrigley Company's hometown of Chicago, Mr. Petrovich
began his career in the Wrigley finance department and later served as Vice
President, Corporate Controller and Vice President, Corporate Treasurer. In
his most recent role as Senior Vice President and Chief Administrative
Officer, Mr. Petrovich has been responsible for many of the company's vital
functions, including global supply chain, global procurement, information
technology, People, Learning and Development (the company's human resources
organization), corporate communications and global real estate. He also has
responsibilities for commercial operations in Latin America.

"Duke has played an important role in the transformation and ongoing
growth of Wrigley throughout the years," said Bill Wrigley, Jr. "He has
served on our Executive Leadership Team for more than 10 years, and has
proven himself to be a strong and visionary leader. Given his experience,
combined with his ability to respect the company's heritage while remaining
focused on our future, Duke is the right leader at the right time for our
company."

Commenting on the appointment, Paul S. Michaels said: "The combination
of Duke's deep-seated understanding of Wrigley's operations, respect among
the company's associates, and financial expertise makes him the ideal
person to connect Wrigley into the Mars organization and build future
growth for the business."

Petrovich is President of the Wrigley Foundation and is a member of the
Board of Trustees of Knox College in Galesburg, Ill. He is also a member of
the City of Chicago's Sister Cities Belgrade Committee.

William D. Perez, who previously served as President and Chief
Executive Officer of Wrigley, will support the company in an advisory
capacity through the end of 2008. "It has been a pleasure to work with Bill
Wrigley, Jr. and the great team of people here at Wrigley to help drive
growth and success for our brands, and I wish the combined organization
nothing but success in the future."

Bill Wrigley, Jr., commented, "Over the last two years, Bill Perez
helped us grow profitably, build brands and improve our discipline and
focus as a public company. We appreciate the important contributions he has
made to our company and our people."

About the Wrigley Company

Wm. Wrigley Jr. Company is a recognized leader in confections with a
wide range of product offerings including gum, mints, hard and chewy
candies, lollipops, and chocolate. The Company has operations in more than
40 countries and distributes its world-famous brands in more than 180
countries. Three of these brands - Wrigley's Spearmint(R), Juicy Fruit(R),
and Altoids(R) - have heritages stretching back more than a century. Other
well-loved brands include Doublemint(R), Life Savers(R), Skittles(R), Big
Red(R), Boomer(R), Pim Pom(R), Winterfresh(R), Extra(R), Starburst(R),
Freedent(R), Hubba Bubba(R), Orbit(R), Excel(R), Creme Savers(R), Lucas(R),
Eclipse(R), Airwaves(R), Solano(R), Sugus(R), Lockets(R), P.K. (R), Cool
Air(R) and 5(TM). Wrigley is headquartered in Chicago, IL and operates as a
subsidiary of Mars, Incorporated, based in McLean, VA. Mars is a
$27-billion, family-owned company that produces some of the world's leading
confectionery, food and petcare products and has growing beverage and
health & nutrition businesses.

Wednesday, October 15, 2008

2300 AIG Scandal

I was reading a PR news article written by Diane Schwartz on the AIG scandal. This article peeked my curiosity, so i went to the NY Times and searched about the incident with AIG. The article infuriated me because AIG went out spent part of their bail out money on a fancy retreat to California. I was against the bailout to begin with and this pushed me over the edge. My favorite is this line in the Times,"The chief executive agreed that was improper, and said he would have stopped it if anyone had told him." Are you serious? This is the biggest joke. If the chief executive is so blind as not to know what is proper, i do not think he should be the executive. Just two weeks after the bailout AIG spent $442,000 on a "conference at a fancy California resort." What a waste of money.

Monday, October 13, 2008

Aggies For Africa release 4

NEWS RELEASE
Cause Promotion

Oct. 08, 2008

Aggies for Africa
President Jo Olsen
Utah State University Service Center
aggiesforafrica@gmail.com

FOR IMMEDIATE RELEASE


AFRICA AWARENESS

Aggie for Africa (AFA) raises awareness about issues occurring in Africa and participates in fundraising efforts for non-profits such as Shine on Sierra Leone and Invisible Children.

The non-profit organization holds a shoe drive every year and donates them to various places in Africa, such as, Cameroon for those who can not afford to buy their own shoes. During the shoe drive the club encourages students to go 2 days without any shoes.

“We go barefoot so they don’t have to,” said Public Relations Chairman Dawnica Lauritzen.


Aggies for Africa also bring in speakers to help raise the awareness of the problems in Africa, such as, John Bul Dau (Lost Boy of Sudan).

AFA is a non-profit group based out of Utah State University. It is completely run by USU students from all majors. The organization is made up of 5 committees to take care of events, public relations, campus affairs, community affairs and advertising.

FOR MORE INFORMATION CONTACT:

Public Relations
Raelle Greer
576 East 1000 North
Logan, UT. 84321
raellegreer@gmail.com

-END-

2300 Rio Tinto update

Rio Tinto seems to be working awfully hard to get their name out there now that the new Real Salt Lake soccer field is named after them. I am almost annoyed by it. Why is their name worth 2 million a year? It is all about advertising and PR. Do what you have to do to make the company look good.

ACORN and McCain 2300

There is a great PR news wire article on the relationship between McCain and ACORN. We have all heard of this scandal in the news but it is interesting that John McCain used to support them. He was even the keynote speaker at an ACORN sponsored event. Here is part of the article:

MIAMI, Oct. 13 /PRNewswire-USNewswire/ -- U.S. Senator John McCain's
recent attacks on the Association of Community Organizations for Reform Now
(ACORN), are puzzling given his historic support for the organization and
its efforts on behalf of immigrant Americans. As recently as February 20,
2006, Senator McCain was the keynote speaker at an ACORN-sponsored
Immigration Rally in Miami, Florida at Miami Dade College - Wolfson Campus.

Bertha Lewis, Chief Organizer of ACORN, said, "It has deeply saddened
us to see Senator McCain abandon his historic support for ACORN and our
efforts to support the goals of low-income Americans. Maybe it is out of
desperation that Senator McCain has forgotten that he was for ACORN before
he was against ACORN; he was for immigration reform before he was against
immigration reform; and he was a maverick before he became erratic. We were
thrilled to partner with him to help reform the outdated immigration laws
Senator McCain and his campaign have recently launched a series of
coordinated attacks on ACORN, the nation's largest community organization
of low- and middle-income families.
in this country, and were pleased to work closely with him on this issue."


Can this hurt McCain's campaign? As we see ACORN is the nations largest organization of low- and middle income families. That is a lot of people to be pissing off.

Friday, October 10, 2008

CVAIA Media Pitch


Cache Valley Area Investors Association


Subject Line: Financial Independence for Cache Valley

Dear Heather

I thought you might be interested in a new financial association in Logan, Utah, after reading your article "Parenting:troubled economy means serious talks for parents."
This is a non-profit organization that is free to anyone who wants to learn how to become financially independent. The association brings in experts to teach members important financial issues. It is a non- threatening environment allowing members to feel comfortable to ask personal financial questions.

Parents and their children (16 and older) can come learn how to spend money wisely. Especially if parents do not know how to talk with their kids about these issues.

Meetings are every other Thursday starting at 7 p.m. and ending at 8:30 p.m. CVAIA holds their meetings in the Cache Valley Chamber of Commerce, located at
160 North Main Street. The next meeting is Thursday, Oct. 17, 2008.

Can we meet Wednesday, Oct, 18, 2008 to talk more about CVAIA?

Please let me know a time that will be good for you.

Thank you,

Raelle Greer
576 E. 1000 North
Logan, UT 84321
307-272-6412
raellegreer@gmail.com

Wednesday, October 8, 2008

Media Pitch

CVAIA

Cache Valley Area Investors Association

Subject Line: Financial Independence for Cache Valley

Dear Heather

Just wanted to let you know about a new financial association in Logan, Utah. This is a non-profit organization that is free to anyone who wants to learn how to become financially independent.
The association brings in experts to teach its members the important financial issues. It is a non threatening environment allowing members to feel comfortable to ask personal financial questions.

Meetings are every other Thursday starting at 7 p.m. and ending around 8:30 p.m. CVAIA holds their meetings in the Cache Valley Chamber of Commerce, located at
160 North Main Street. The next meeting is Thursday, Oct. 17, 2008.

Can we meet Wednesday, Oct, 18, 2008 to talk more about CVAIA?

Please let me know a time that will be good for you.

Thank you,

Raelle Greer
576 E. 1000 North
Logan, UT 84321
raellegreer@gmail.com

Press Release 4

NEWS RELEASE
Cause Promotion

Oct. 08, 2008

Aggies for Africa
President Jo Olsen
Utah State University Service Center
aggiesforafrica@gmail.com

FOR IMMEDIATE RELEASE

AFRICA AWARENESS

Aggie for Africa (AFA) raises awareness about issues occurring in Africa and participates in fundraising efforts for non-profits such as Shine on Sierra Leone and Invisible Children.

The non-profit group holds a shoe drive every year and donates them to Cameroon Africa for those who can not afford to buy their own shoes. During the shoe drive the club encourages students to go 2 days without any shoes.

“We go barefoot so they don’t have to,” said Public Relations Chairman Dawnica Lauritzen.

Aggies for Africa also bring in speakers to help raise the awareness of the problems in Africa, such as, John Bul Dau (Lost boy of Sudan).

AFA is a non-profit group based out of Utah State University. It is completely run by USU students from all majors.

FOR MORE INFORMATION CONTACT:

Public Relations
Raelle Greer
576 East 1000 North
Logan, UT. 84321
raellegreer@gmail.com

-END-

Monday, October 6, 2008

2300 PR NEWS BLOG

The PR news blog post on the 700 billion dollar bail out is an interesting thought. The post pokes fun at the bill and how businesses will spend the money. The author Diane Schwartz brings up the issue of Wall Street stealing money from the education fund, health care, and housing. It kinda makes you think about where the governments priorities are.

Friday, October 3, 2008

2300 U of U humanities building

I have noticed when news articles talk about Schools and Universities for the most part they are on the side of the school. This is one way to tell this is a PR driven story. It is obvious that the PR rep. for the U gave the info for this story in the Tribune.

Tuesday, September 30, 2008

2300 Rio Tinto

How do we know if an article is a PR driven story or a Print Journalists story?
There is an article in The Salt Lake Tribune, Sept. 30, 2008, talking about the new Salt Lake Real soccer team's stadium that illustrates the difference. This article is clearly PR driven. The Sub heading gives it away by saying it "brings credibility." The article is so positive and is really pushing for the cause. There is nothing bad about spending 2 million dollars a year to keep the name on the building.

Monday, September 29, 2008

Financial Independence

NEWS RELEASE:
CAUSE PROMOTION

Sept. 23, 2008

Cache Valley Area Investors Association
President/Founder Preston Parker
Cache Chamber of Commerce
160 N. Main Street
Logan, UT 84321
cachevaia@gmail.com

FOR IMMEDIATE RELEASE

CACHE VALLEY AREA INVESTORS ASSOCIATION IS BRINGING FINANCIAL STABILITY TO THE COMMUNITY

LOGAN, Utah-Cache Valley Area Investor Association (CVAIA) is helping Cache Valley realize its potential to be financially independent through teaching the community the importance of a passive income.

President/ Founder said, “There are enough jobs in America that you can find a job you love. When your passive income (invested) surpasses active income (earned) you don’t worry about going to work to earn money.”

If you quit going to work everyday how long would you last? CVAIA helps answer questions like these.

CVAIA is offering free membership to all who wish to learn how to invest money in the right places; such as investing in self, real estate, and even the stock market.

"There are enough jobs in America that you can find a job you love. When your passive income surpasses active income you do not worry about going to work to earn the money," said Parker.

The non-profit organization, CVAIA, was founded by Preston Parker in July 2007 to help people find true financial independence.


FOR MORE INFORMATION CONTACT:

Raelle Greer
576 E. 1000 N.
Logan, UT. 84321
raellegreer@gmail.com

-END-

Tuesday, September 23, 2008

Cause Promotion

NEWS RELEASE
CAUSE PROMOTION

Sept. 23, 2008

Cache Valley Area Investors Association (CVAIA)
President/Founder Preston Parker
Cache Chamber of Commerce
160 N. Main Street
Logan, UT 84321
cachevaia@gmail.com

IMMEDIATE RELEASE


CVAIA IS BRINGING FINANCIAL STABILITY TO THE COMMUNITY

CVAIA is helping Cache Valley realize its potential to be financially independent through teaching the community the importance of a passive income.

CVAIA is offering free membership to all who wish to learn how to invest money in the right places.

"There are enough jobs in America that you can find a job you love. When your passive income surpasses active income you do not worry about going to work to earn the money," said Parker.

-END-
FOR MORE INFORMATION CONTACT:

Raelle Greer
576 E. 1000 N.
Logan, UT. 84321
raellegreer@gmail.com

Monday, September 22, 2008

Burger Planet 2

NEWS RELEASE

Sept. 17, 2008
FOR IMMEDIATE RELEASE

James E. Muellenbach III, CEO
Burger Planet
123 Healthy Way
Gary, IN 46401
877-765-4321
james@burgerplanet.com
burgerplanet.com

JAYNE PETERSEN SPEAKS FOR BURGER PLANET

Famous fitness guru, Jayne Petersen, is joining the Burger Planet team May 12 to help endorse a new healthier Burger Planet menu.

Jayne Petersen will work with Burger Planet chefs to make sure new offerings are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. And she is developing a new adult Burger Planet Smiley Meal that will include an ankle weight, fruit packages, and a white meat Chicken entree.

Burger Planet is not changing everything. It is still offering its old items, they are just adding new healthy items for more diverse menu.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Jayne Petersen.

Burger Planet's Corny(Burger Planet mascot) will be pairing with fitness guru Jayne Petersen in advertisements and health-conscious appearances at restaurants and shopping malls around the country.

Scheduled events:

May 12 - Kick-off ceremony at the Burger Planet franchise located in Times Square in New York, New York.

May 14 - Petersen appears in a new television commercial showcasing the low-carb entrees added to the Burger Planet menu. She will be featured with Corny the Clown in an advertisement that shows them jogging into a Burger Planet franchise and ordering one of the low-carb entrees.

Month of June - Promotional appearances with Corny the Clown at 12 Burger Planets around the country that will focus on providing nutritional packets and advice to consumers.

Month of July - Promotional appearances with Corny the Clown at 7 shopping malls around the country that will focus on providing nutritional packets and advice to consumers. The first mall appearance will be at the Mall of America in Minnesota.

This change in Burger Planets's menu is due to the demand from consumers. CEO James E. Muellenbach III said,” The Company has succeeded because it puts customers first. We listen to our customers.”


-END-

For more information contact:

Raelle Greer
Assistant Public Relations Account Executive
Burger Planet
Office: 435-555-5656
Fax: 435-555-6565
E-mail- raellegreer@gmail.com

Wednesday, September 17, 2008

Burger Planet

NEWS RELEASE

Sept. 17, 2008
FOR IMMEDIATE RELEASE

James E. Muellenbach III, CEO
Burger Planet
123 Healthy Way
Gary, IN 46401
877-765-4321
james@burgerplanet.com
burgerplanet.com

JAYNE PETERSEN SPEAKS FOR BURGER PLANET

Famous fitness guru, Jayne Petersen, is joining the Burger Planet team May 12 to help endorse the new healthier Burger Planet.

Jayne Petersen will work with Burger Planet chefs to make sure that new offerings are as healthy as possible. She is also developing new tray liners that will offer nutritional advice. And she is developing a new adult Burger Planet Smiley Meal that will include an ankle weight, fruit packages, and a white meat Chicken entree.

"Burger Planet has been a leader in the Quick Service Restaurant industry in offering healthy menu choices. The company believes in encouraging customers to live healthier, active lifestyles and I have spent my life trying to teach women that lesson," said Jayne Petersen.

Burger Planet's Corny(Burger Planet mascot) will be pairing with fitness guru Jayne Petersen in advertisements and health-conscious appearances at restaurants and shopping malls around the country.

Scheduled events:

May 12 - Kick-off ceremony at the Burger Planet franchise located in Times Square in New York, New York.

May 14 - Petersen appears in a new television commercial showcasing the low-carb entrees added to the Burger Planet menu. She will be featured with Corny the Clown in an advertisement that shows them jogging into a Burger Planet franchise and ordering one of the low-carb entrees.

Month of June - Promotional appearances with Corny the Clown at 12 Burger Planets around the country that will focus on providing nutritional packets and advice to consumers.

Month of July - Promotional appearances with Corny the Clown at 7 shopping malls around the country that will focus on providing nutritional packets and advice to consumers. The first mall appearance will be at the Mall of America in Minnesota.

This change in Burger Planets's menu is due to the demand from consumers. CEO James E. Muellenbach III said,” The Company has succeeded because it put customers first. We listen to our customers.”


-END-

For more information contact:

Raelle Greer
Assistant Public Relations Account Executive
Burger Planet
Office: 435-555-5656
Fax: 435-555-6565
E-mail- raellegreer@gmail.com

Sunday, September 7, 2008

ABC Real Estate LLC

NEWS RELEASE
September 5, 2008

ABC Real Estate LLC
123 Creative Way
Logan, UT 84341

President Preston Parker
801-555-4567

For Immediately Release

ABC Real Estate, LLC Opens in Logan
Investors Wanted

Logan, UT- ABC Real Estate LLC. is the new up and coming in real estate. ABC Real Estate makes buying a home easy with the equity-holding beneficiary-directed land trust program. This program helps first time home buyers, with limited assets, build credit.

“It’s a way of investing with an ownership mentality,” said President of ABC Real Estate, LLC, Preston Parker.

ABC Real Estate, LLC is a state-wide company looking for new investors to help the real estate market turn around.

-END-

For more information contact:

Raelle Cunningham
123 Creative Way
Logan, UT 84321
801-555-4567

Friday, September 5, 2008

ABC Real Estate, LLC

News Release
September 5, 2008


ABC Real Estate, LLC
123 Creative Way
Logan, UT 84341

President Preston Parker
801-555-4567


For Immediately Release

ABC Real Estate, LLC Opens in Logan
Investors Wanted

Logan, UT- ABC Real Estate, LLC is the new up and coming in real estate. ABC Real Estate makes buying a home easy with the equity-holding beneficiary-directed land trust program. This program helps first time home buyers, with limited assets, build credit.


“It’s a way of investing with an ownership mentality,” said President of ABC Real Estate, LLC, Preston Parker.


ABC Real Estate, LLC is a state-wide company looking for new investors to help the real estate market turn around.

-END-



For more information contact:


Raelle Cunningham
123 Creative Way
Logan, UT 84321
801-555-4567

Monday, September 1, 2008

Public Relations

Dear Melanie-

I want to thank you for your inquiry regarding public relations. The field of public relations is diverse--it is much more than just advertising or marketing. All corporations, organizations and small businesses can benefit from public relations whether it be promoting a client or resolving a conflict. According to “Public Relations: The Profession and the Practice, Second Edition,” public relations can include “research, counseling/advising, government affairs, media relations, public affairs, marketing communication”, and much more.

The Public Relations Society of America summarizes what public relations encompass as follows:

· “Anticipating, analyzing and interpreting public opinion, attitudes, and issues that might impact, for good or ill, the operations and plans of the organization.

· Counseling management at all levels in the organization with regard to policy decisions, courses of action, and

· communication, taking into account their public ramifications and the organization’s social or citizenship responsibilities.

· Researching, conducting, and evaluating, on a continuing basis, programs of action and communication to achieve

· the informed public understanding necessary to the success of an organization’s aims. These may include marketing,

· financial, fund raising, employee, community or government relations, and other programs.

· Planning and implementing the organization’s efforts to influence or change public policy.

· Setting objectives, planning, budgeting, recruiting and training staff, developing facilities — in short, managing the resources needed to perform all of the above.

· Examples of the knowledge that may be required in the professional practice of public relations include communication arts, psychology, social psychology, sociology, political science, economics, and the principles of management and ethics. Technical knowledge and skills are required for opinion research, public-issues analysis, media relations, direct mail, institutional advertising, publications, film/video productions, special events, speeches, and presentations.”

A good public relations representative must have outstanding people skills and be able to communicate well with the media and others. It is important for a PR representative to have good relationships with all media and know how to control a situation, whether good or bad. There are instances when miscommunication or misconception will occur and the representative will have to find a solution or know how to handle the situation.

PR is not only about the corporation, but also about the publics that affect the company. The company must to know the needs of the public or publics it deals with. Much of PR deals with research and knowing the clients you represent, and the public's opinion of them.

I hope this helps with your inquiry about the field of public relations. Remember, this is not all that PR includes. As I said before, PR is a diverse field with many different aspects, but this should bring you closer to understanding the wider scope of the profession.


Sincerely,

Raelle Cunningham

Wednesday, August 27, 2008

Pet Peave

Dont you hate it when you are sitting at a computer and a person comes and sits next to you, then starts talking in your ear and you are trying to concentrate.